La Maison Goyard was founded in 1853 by François Goyard (1828-1890), located on 233 rue Saint-Honoré. His son Edmond was born in 1860 who eventually took over his father's business, renaming the House, "E. Goyard Ainé", not only acknowledging Edmond but to honor his deceased grandfather, Edme.
Edmond Goyard participated in the Exposition Universelle et Internationale of Paris in 1900 where Goyard luggage won a bronze medal. In 1906, in Milan, it received a gold medal, and at the French-British Exposition of 1908 in London, it also won gold. Maison Goyard was given the Award of Honour at the 1925 Exposition des Arts Décoratifs.
Goyard then opened a special department for cats, dogs and believe it or not, monkeys to provide bowls, harnesses, boots and even protective automobile glasses for them.
In 1923 on his 30th birthday and the 70th anniversary of the Maison, Edmond's son, Robert became the head with Edmond still being the creative director.
In 1936, Robert decided to enter into a cooperative agreement with the big "houses" in the Place Vendome, including Boucheron, Cartier, Charvet, Chaumet, Guerlain, Morgan andthe Ritz. Their offices were located at Goyard's headquarters at 233 rue Saint-Honoré.
In 1998, Maison Goyard was purchased by the Signoles family, and the company introduced several new colours at that time. Now, collector-turned-owner Jean-Michel Signoles isworking to revive the brand and restore its former glory. Photo from www.goyard.com
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